Business groups got big payoff with heavy election investment
- November 5, 2014 |
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CEO Update
GOP sweep rewards trade associations that bet large in key Senate races in North Carolina, Iowa, Colorado, Kentucky and Kansas Austin Newhouse Trade and professional associations spent more than $60 million on advertising and other efforts to sway voters, and those that leaned GOP got even more than they bargained for Tuesday. The wave election saw Republicans take charge of the U.S. Senate with at least 52 seats and a strong chance for 54, substantially pad their majority in the House and fare strongly in gubernatorial and state legislative races. "We were a bit surprised at how much of a sweep there was," Amanda Austin, vice president of federal public policy at… Read More
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